Sep 13, 2020
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Coca-Cola is an easy drink
sold in stores, restaurants and hawkers in more than 200 countries. It was produced by The Coca-Cola Company of Atlanta, Georgia, and is often called Coke only (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally made as a patent drug when invented towards the late 19th century by John Pemberton, Coca-Cola was later purchased by entrepreneur Asa Griggs Candler whose successful marketing tactics led Coke to dominate the world's easy drinks market throughout the 20th century.
The company produced concentrates that were then sold to licensed Coca-Cola factories around the world. Bottle factories that hold exculcative contracts together with this company produce the final product in the form of cans and bottles of the concentrate, mixed together with filtered water and sweeteners. The factories then sell, distribute, and market Coca-Cola to retail stores and hawkers. Coca-Cola Enterprises is the parable of the Coca-Cola factory, which is the largest Coca-Cola factory in North America and Western Europe. The Coca-Cola Company also sells concentrates for soda fountains at a number of major restaurants and food service distributors.
The Coca-Cola Company also used to issue other cola drinks along with the Coke brand, the most common being Diet Coke, then Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero Sugar, Coca-Cola Vanilla, and some versions flavored with lemon, lime or coffee.
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According to Interbrand in 2011, Coca-Cola is the most expensive brand in the world
Coca-Cola was first introduced on May 8, 1886 by John Styth Pemberton, a pharmacist from Atlanta, Georgia, USA. He was the first to mix the caramel syrup that became known as Coca-Cola. Frank M. Robinson, a close friend and accountant of John's, suggested the Coca-Cola name because it argued that two C-letters could stand out for advertising. Later, he created a name along with flowing italics, Spencer, and was born the most beautiful logo in the world that we often witness today.
Chandler is good at creating consumer attention along with creating a wide variety of souvenirs bearing the Coca-Cola logo. These items are then divided into important continuous sales locations. Innovative advertising styles, such as colorful designs for buses, glass decorative chandeliers, as well as a series of fan-like souvenirs, dates and clocks are used to publicize Coca-Cola's name and drive sales.
This attempt to advertise the Coca-Cola brand did not initially encourage the use of the word Coke, even consumers were encouraged to shop Coca-Cola along with the following words: "Have Coca-Cola match its name in full; the name of the designation can only encourage the replacement of the product along with other words". But consumers always asked for Coke, and as of 1941, the company followed the market's popular tastes. That same year, the trade name Coke gained similar advertising recognition along with Coca-Cola, and by 1945, Coke had formally become a registered trademark.
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