the logo boutique

the logo boutique
the logo boutique

the logo boutique

 Understanding Logo

Basically, says the logo itself is absorbed from the ancient Greek language, namely the Logos that have a sense of mind, budi, said, makes sense, and talks.

The word logo is actually taken from the words logotype that first used in 1810 until 1840, and has the meaning of a piece of writing the name of the entity which is formed in particular by utilizing a technique of lettering or use the font particular interesting.

So, in the beginning logotype made with the use of only one element writing course. In the process of its development, logo made with is getting creative again that combines some elements, such as images, sketches, etc.

Based on the explanation above, we can draw the conclusion that the definition of the logo is a stylized, sketches, or pictures that have a particular meaning and can represent the identity of a form of entities, such as institutions, organizations, companies, local, state, or product.

Typically, a logo containing a specific philosophy and the basic framework shaped the concept aims to create a self-supporting properties. In addition, each shape of the logo also must have a certain characteristic to distinguish logo with logo of other, both in terms of shape and color.

A logo that is used to describe the quality as symbolized, as the approach of the culture of the company, the placement is important, or the aspirations of the company itself.

In conclusion, understanding logo is an instrument that describes the self-esteem where all value can embody the image of good and could be trusted. A logo will make people remember and recognize a form of entities without having to read the description and explanation of the entity.

If You have trouble to create or design a logo that You will use in your business or company, You can use freelancers who sells logo design services in Indonesia.

Read also: Understanding Market Research, Methods, Types and Tips Do it

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Type-The Type Of Logo

Based on the explanation above, the logo is divided into seven types, namely:

Letter Mark

Understanding logo letter mark or logo monogram is a type of logo that depicts the name of a company or brand by utilizing the initials of the name of the brand. Typically, a logo of this type utilize only two up to four letters only in accordance with the brand, so it can be more easily remembered by the people. Some examples are the logo of CNN, HP, HBO, IBM, NASA, etc.


Understanding logo wordmark almost resemble the type of logo letter mark, i.e. by just using the letters only for symbolizing a company. The difference is, the word mark will use the entire name of the brand or the company without abbreviated.

The type of this logo is usually used if the company name or product name is not too long, simple, and unique. Some examples are logo Facebook, Disney, Coca-Cola, etc.

Pictorial Mark

Understanding Logo pictorial mark or symbol is a logo that utilizes the icon are decorated with certain graphics to describe a brand. The form of a logo or icon will be attached and must be able to represent the identity of the product or brand. Some examples are Apple logo, Nike, Twitter, etc.

Abstract Logo

Understanding logo abstract is actually almost the same with pictorial mark, because it still makes use of a specific graphic. The difference is, the type of this logo has a shape of a geometric random. The type of this logo is also usually very effective because it is able to represent a business thoroughly in one image. Some examples are the logos of Pepsi, Adidas, BP, etc.

Logo Mascot

Understanding logo mascot is a type of logo that is designed with a character by describing a brand or company. In general, the type of this logo contains elements of color that is bright and cheerful which is rated as the mascot of the brand or company.

Logos of this type is created for the sake of presenting a certain appeal to children and families, for example, is the logo of KFC with a mascot Colonel Sanders, the Kool-Aid with the mascot of Kool-Aid man, Alfamart with mascot Albi si bees, etc.

Logo Is Combination Of

Understanding logo combination is a particular type of logo that combines type logo letter mark or word mark with the abstract, the mascot, or symbol. The text contained in this logo will usually be combined also with the better so that it is able to deliver a logo that impressed interesting. Some examples are the logo of Burger King, Lacoste, Doritos, etc.

Logo Emblem

Logo emblem is a logo type that in it there is a font and placed in an icon or a symbol, badge, seal as well as being the essence of the presence of such symbols. The bias, this logo is often used by an institution such as school, community, organization, automotive industry, or government agencies. Some examples are the BMW logo, Harley Davidson, Starbucks, etc.

Function Logo

As we already know, the logo has a function to describe the identity on an entity, the ownership, quality assurance, or to avoid impersonation or piracy. However, the logo also has another function, namely:

1. Branding

The Logo is the shape of the identity of an entity to the general public. For that, a logo should depict the characteristics of an organization or product it represents. So, that people will remember and recognize a logo that represents that entity.

2. Provide Information, Surveillance, and Control

A logo has the content of information that is to be delivered to the community. The information is made to be able to control the views or activities of the community for a brand. Simply put, the logo will convey the important information and the desired impression of the company of the society. So, the logo also serves as a supervisor and controller of the company's value in the eyes of society.

3. Provide Motivation

A logo also is used to convey a motivational message to all parties in accordance with the objectives of the brand. For example, a product design on soap bath will be able to provide motivation to the community to continue to maintain a clean and healthy lifestyle.

4. Expressed Emotion

A logo can also be used as a means to express emotion. For example, a logo found on the product pregnant and nursing mothers will describe the compassion of a mother to her son.

5. For the Presentation and Promotion

The Logo is also very effective to be used as a means of promotion and presentation. All of the information or message conveyed by the company to the public will be more interesting and more memorable by utilizing the images and words are persuasive in a logo.

The criterion Logo the Effective

When you want to create a logo, there are some things that must be considered in order that the logo can represent an organization, some of the criterion logo the effective and better are as follows:

1. Simple

As previously we have discussed, that the logo was created to provide important information to the community. For that, it is advisable to create a logo that is simple in order to more easily recognizable and is well remembered by the community.

2. Unique

Simple isn't enough, the logo should also have a characteristic that is unique and different from other logos, especially the logo is owned by the competitors. If an organization has a logo similar to other organizations that are already present first, then of course it will look odd and will be judged not professional or do not have innovation.

3. Easy To Remember

A Logo that is able to meet the criteria of simple and unique course will be more easily remembered in the community. This will help the process of marketing and increase sales indirectly.

4. Multipurpose

A logo should be applied to a variety of visual media, such as invoice, stamp, acrylic, etc. That is, a logo should be versatile and should be placed in a variety of conditions without losing its original shape.

5. Tools

A logo should also be able to describe what is offered by an entity as well as the value of the entity in the eyes of society, for example, the brand Asus is not using the laptop image on the logo, but the public can know that the brand is one of the brands best laptop.

6. Durable

A Logo that is able to withstand long is a logo that can be fixed in accordance with a brand from time to time. An example is the logo of KFC, which has not changed since it was founded until now. logo change is indeed possible, but it will take time and cost a lot more. In addition, the logo change will also make people confused and potentially lose customers.

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