A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its logo design customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a logo design business. Ideally, a company logo design should be able to communicate your logo design company ethos, principles, mission and the nature of product/service offered, to the logo design viewers.
A professional logo design would establish a professional image of your logo design company and strengthen your brand. Actually, in most cases the logo design consumer gets the first impression about the company through your logo. Your business logo design should build a brand that is strong enough to give your consumer a visual imagery of your logo design company. People should be able to identify your company on sight of your logo design.
Trend shows, most of the good logos are simple and often text based logo design . Think of the IBM, SONY or Microsoft logo, even if you view a part of it you will be able to recognize the company logo design . It is extremely essential for a logo design to be easy for people to remember.
This principle of logo design simplicity applies n most cases, however, we often see exceptions in Government Organizations, Hotels and Luxury resorts etc because they want to put up a classical exclusive logo design. This again brings us to a very important point that should be considered for a good logo design -- the nature of business.
While logo design simplicity can be the basic principle for any logo design , the logo design might vary widely depending on the nature of business. For example, a financial institution logo design might like to use a bold face font logo design to express solidarity and stableness where as a courier service logo design or transport company logo design might prefer italicized fonts to express the speed and movement involved in their business.
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